WixHill
A boutique public relations, marketing, brand management and international trade representation agency, working in the UK, Ireland, Australia, New Zealand, USA, Canada and Western Europe. Created by partners with many years’ experience in the running of large agencies who wanted to get back to active account input, creativity and personal client liaison. We offer a breadth of experience, huge enthusiasm and a hunger to succeed.
The Team
A small group of enthusiastic communications professionals with strong experience, phenomenal media contacts, confident social networking and great trade relations, the WixHill team has a broad range of marketing and communications expertise, and an enviable track record of impactful delivery for clients, tightly tied to sales and marketing bottom lines. We pride ourselves on delivering real consultancy advice and measurable results, so we’ll make things happen.
Our Clients
From beautiful, welcoming hotels, bucket list destinations, award winning tour operators and exciting attractions to delicious restaurants and food and drink products our clients are quite simply places you want to check into, brands you wish to enjoy and be seen with and places you love to go. Creating engaging, ‘sticky’ stories with word of mouth and digital momentum to drive visits and sales across the UK, Ireland and international markets – is what we love to do.
Media Relations
A deep understanding of how the media works coupled with an up to date and extensive contacts list across the UK and Internationally means the traditional role of a PR agency, to initiate branded press coverage, is one in which we excel. Our media outreach encompasses the full spectrum; print to digital, broadcast to social – that reflect or influence our clients, their customers or their markets.
Issues Management
Things don’t always go well, the media isn’t always accurate, products or promises aren’t always delivered as they should be. The way issues are planned for and how fast and capable the initial reaction determines the extent of the damage and the duration of the problem. We don’t want to reinvent your issues and crisis management plans. But we can be useful when applying our experience of media and product issues to your planning.
And we have sleeves-rolled-up-experience of a number of corporate problems, some of which you’ll remember (and some not). We even co-authored a book about it.
Digital Marketing
Brand Reputation
Developing the reputation you want is a lengthy and expensive process. We understand brands and branding, are highly capable brand guardians and recognise the importance of integrating our work with your wider marketing content and ambitions. Utilising public relations to complement a broader marketing campaign is standard; using PR to extend your reach, address niche audiences, strengthen brand traits or develop more complex messaging can also deliver dividends.
Representation
WixHill has exceptional contacts with the UK, Irish & European travel trade nurtured over decades. We have a proven reputation for building product awareness, brochure inclusion, training and sell through. We present new creative itineraries and product to the industry in a format they buy into. We ‘work’ the consumer and trade shows, pack busy sales missions and inspire product teams.
We understand the need to offer quantifiable return on investment to all the stakeholders within a destination, from the national tourism team to the individual small attraction or property owner.
Experiential Marketing
Exhibitions, experiential customer events and product sampling programmes, trade and consumer shows, brand synergies and media affiliations can all play a part within a brand communications programme. Careful choices, audience synergy, brand personality and appropriate collateral are needed to maximise benefits but with the right activity much can be achieved, often very cost-effectively.
We understand experiential marketing, and we know how to execute events that perfectly align with our client’s vision. From nationwide product sampling programmes to media launches, grand openings and workshops we recognise the importance of face-to-face communication for your brand.
Social Media
A successful social media presence is now a vital component in practically every communications programme. We offer extensive social media management; from strategic and relevant content creation to full service social media management and development. Our network of contacts extends across influencers, bloggers and vloggers as well as the traditional media and we are well versed in developing social media campaigns, promotions and brand platforms in line with our clients’ values, achieving measurable results tailored to each client’s specific needs.