Launching a new gourmet yoghurt just as we all headed into lockdown in March was bound to throw up some unforeseen issues…. for the client and ourselves. But where there is a will there is a way and through a great team effort the absolutely luscious new Bonne Maman Fruit Yoghurts arrived on supermarket shelves and have been delighting people ever since …

Looking, quite frankly, adorable with their iconic red gingham frilly lids, these large pots of thick, creamy smooth yoghurt packed full of ripe fruit pieces are sumptuous and take fruit yoghurt to an entirely new plane.

Happily, the press creative, OOH campaign, home deliveries to food writers and influencers plus in-store initiatives all made it on time and worked their magic driving trial as the range is going from strength to strength.

Hard to choose between Morello Cherry or Rhubarb & Strawberry but overall think my favourite is Violet Fig …