As many of us have turned to baking for home based, emotional support this year, it was a joy to help Bonne Maman devise their first ever Christmas campaign. What can be more truly welcoming in this very strange year than sharing a traditional Christmas wreath – particularly when home made of spicy ginger snowflake biscuits oozing with fruity conserves?

From delicious new recipes appearing in magazine editorials to beautiful press creative, OOH campaign and digital engagement, #ColourYourChristmas is simply encouraging us all to have as colourful a Christmas as possible – one snowy biscuit at a time….Joyeux Noel!