To celebrate La Chandeleur this year, WixHill organised the perfectly delicieux influencer event for Bonne Maman. The event aimed to showcase the brand to bloggers and media, and kick start February and March coverage for La Chandeleur and Pancake Day.
Taking over a French café in Little France in central London, the bloggers, such as Baking Martha, The Anna Edit and Littlegreenshed spent the day learning how to make the perfect crêpe and experimenting with the full range of Bonne Maman conserves, marmalades and Salted Caramel.
All the creations were brilliant – from Crêpes Traditionelle, Sweet Clementine & Bitter Orange Crêpes and Almond Crêpes with Plums to the deliciously indulgent Salted Caramel Cheesecake Crêpes, the bloggers were encouraged to try using Bonne Maman in lots of different and new ways. These new recipes from the event were shared on the bloggers’ various platforms and on social media; in Instagram stories and posts, Tweets and Facebook posts throughout the day.
You can take a look at Lavender & Lovage’s gorgeous Sweet Clementine and Bitter Orange Crêpes recipe here, using Bonne Maman Bitter Orange Marmalade. Or, for those with a (very!) sweet tooth, try Salted Caramel Cheesecake Crêpes by Jane’s Patisserie using the glorious Bonne Maman Salted Caramel.
Take a look at the Bonne Maman’s ‘Colour your Crêpe’ campaign video below…