Media Relations

A deep understanding of how the media works coupled with an up to date and extensive contacts list across the UK and Internationally means the traditional role of a PR agency, to initiate branded press coverage, is one in which we excel. Our media outreach encompasses the full spectrum; print to digital, broadcast to social – that reflect or influence our clients, their customers or their markets. 

Issues Management

Things don’t always go well, the media isn’t always accurate, products or promises aren’t always delivered as they should be. The way issues are planned for and how fast and capable the initial reaction determines the extent of the damage and the duration of the problem. We don’t want to reinvent your issues and crisis management plans. But we can be useful when applying our experience of media and product issues to your planning. 


And we have sleeves-rolled-up-experience of a number of corporate problems, some of which you’ll remember (and some not). We even co-authored a book about it.

Brand Reputation

Developing the reputation you want is a lengthy and expensive process. We understand brands and branding, are highly capable brand guardians and recognise the importance of integrating our work with your wider marketing content and ambitions. Utilising public relations to complement a broader marketing campaign is standard; using PR to extend your reach, address niche audiences, strengthen brand traits or develop more complex messaging can also deliver dividends.

Representation

WixHill has exceptional contacts with the UK, Irish & European travel trade nurtured over decades.  We have a proven reputation for building product awareness, brochure inclusion, training and sell through.  We present new creative itineraries and product to the industry in a format they buy into.  We ‘work’ the consumer and trade shows, pack busy sales missions and inspire product teams.

We understand the need to offer quantifiable return on investment to all the stakeholders within a destination, from the national tourism team to the individual small attraction or property owner.

Promotional Marketing

Exhibitions, experiential customer events and product sampling programmes, trade and consumer shows, brand synergies and media affiliations can all play a part within a brand communications programme. Careful choices, audience synergy, brand personality and appropriate collateral are needed to maximise benefits but with the right activity much can be achieved, often very cost-effectively.