George Washington once said that if he had five hours to chop down a tree he'd spend 4 hours 45 minutes sharpening the axe. That may be taking planning and preparation a little too far, but it does make the point.

Whether media training, issues audits, crisis planning, sustainability reviews or simply the very sensible 'where do we want to be in three years time and how do we get there', long term planning is a necessity for every business. WixHill has experience of both facilitating such meetings and implementing many of the actions that come from those discussions.

Change management skills, internal communications, staff workshops and external audiences all need attention as the company or brand realigns with the revisions or confirms direction following a strategic planning session.